The exchange of information and support took off and quickly expanded as friendships formed, deepened, and evolved. Now, mysha offers expecting moms a wealth of resources and then connects them to their own pod of 19 other soon-to-be moms during the final month of their pregnancy.

Marika and her team get to know every single member so the connections can be curated as effectively as possible. By introducing women to others going through similar experiences in the same area, Marika and mysha are sending a simple but powerfully important message: you’re not alone.

Q&A

Question: How is sustainability tied into the mysha mission?

Answer:

At every mysha event, we invite our members to bring any clothing or gear that they've grown out of, to pass down to the new moms who've joined the community. It's a beautiful moment of sharing and a gift to the planet. Sharing and sustainability is a huge community value. #winwin

Question: What do you have planned for mysha that’s getting you excited right now?

Answer:

Now that people are back to IRL hangs, I am most excited about activating mysha locally. We've created a new membership tier – local – where we connect moms in specific neighborhoods and curate meaningful experiences where their connections can flourish. It's taking the virtual community and expanding it IRL. So far we've had tremendous success in NYC / BK, LA, and Miami.

Question: What piece of advice have you held onto as a North Star?

Answer:

Make sure you are having fun! If the business has gotten too stressful, you need to get back to doing the things you most enjoy to realign the situation.