--- title: Alessandra Henderson of Elektra Health on Launching Her First Product Against All Odds description: Elektra Health is a next-gen women’s health platform empowering women with evidence-based menopause education and virtual care.  image: https://femalefoundercollective.com/hubfs/Webex%20Spotlight%20Blog%20Feature%20Images.png --- Oct 12, 2022 1:45:19 PM # Alessandra Henderson of Elektra Health on Launching Her First Product Against All Odds [ FFC Staff ](https://femalefoundercollective.com/small-business-spotlights/author/ffc-staff) Share: [facebook-f icon ](http://www.facebook.com/share.php?u=https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) [linkedin-in icon ](http://www.linkedin.com/shareArticle?mini=true&url=https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) [twitter icon ](https://twitter.com/intent/tweet?url=https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) [pinterest-p icon ](http://pinterest.com/pin/create/link/?url=https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) [envelope icon ](mailto:?body=https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) ![Alessandra Henderson](https://femalefoundercollective.com/hs-fs/hubfs/ALESSANDRA-HENDERSON_post.jpg?width=960&name=ALESSANDRA-HENDERSON_post.jpg) Menopause. Half the population will experience it, and yet it remains under-researched, underfunded, and under-discussed. That’s where Alessandra Henderson and Elektra Health come in. With a mission to smash the menopause taboo, Elektra Health is a next-gen women’s health platform empowering women with evidence-based menopause education, virtual care, and a supportive community.  It was her own personal health journey that showed Alessandra first-hand the importance of education surrounding hormonal health. While freezing her eggs in 2017, she realized her eyesight had changed as a side effect of the process. Alessandra wasted no time at all, founding Elektra Health in 2018. | ![4-2](https://femalefoundercollective.com/hs-fs/hubfs/4-2.png?width=404&name=4-2.png) In addition to her own experience, Alessandra’s B.A. from Vanderbilt University and MBA from Sloan MIT help make her the perfect founder to build a platform geared toward modern women. Her mindset is focused on harnessing the power of the cultural moment to amplify the conversation around menopause, while taking advantage of a huge market opportunity. | ![3-3](https://femalefoundercollective.com/hs-fs/hubfs/3-3.png?width=404&height=404&name=3-3.png) When asked about her motivation, Alessandra repeatedly comes back to the importance of paying it forward. Speaking about her North Star for navigating her journey as a founder, she says, “Generosity is key – you get back twice over what you put into the world. I always like to make sure that I'm making introductions & connections, because I've been the recipient of others’ generosity. Paying it forward is the quickest way to have an outsized impact.” | | --- | --- | | # Q&A ## Question: What has been the hardest moment for Elektra Health so far? ## Answer: Launching our initial product one week before a massive pandemic hit. Thankfully we were set up to be virtual-first, but trying to stay connected & motivated as a small – and now remote – team was a challenge as a first-time founder. ## Question: Where have you seen the biggest change in consumer demand? ## Answer: Thankfully, the women in our community and our target consumer writ large are becoming only more educated & vocal & willing to demand more. A lot of that happens through Elektra's educational initiatives and thought leadership, but we're SO excited to be riding the "lightning in a bottle" momentum we're seeing in the women's health space in 2022, and beyond. ## Question: What do you see as the key driver of consumer trends over the next 2-3 years? ## Answer: Women are demanding a better experience in healthcare, as well as the cultural zeitgeist of talking about taboo topics such as menopause. | | --- | ##### in partnership with ![smallsize-webexbycisco-black](https://femalefoundercollective.com/hs-fs/hubfs/Small%20Business%20Spotlight/smallsize-webexbycisco-black.png?width=187&name=smallsize-webexbycisco-black.png) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/21612405/634eb54d-37e4-477d-b05b-3c3e11010085.png)](https://cta-redirect.hubspot.com/cta/redirect/21612405/634eb54d-37e4-477d-b05b-3c3e11010085) [THE NORTH](https://femalefoundercollective.com/small-business-spotlights/tag/the-north) ## Related posts [![](https://femalefoundercollective.com/hs-fs/hubfs/Screen%20Shot%202022-09-15%20at%2011.04.23%20AM.png?height=200&name=Screen%20Shot%202022-09-15%20at%2011.04.23%20AM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-mahisha-dellinger) [THE NORTH](https://femalefoundercollective.com/small-business-spotlights/tag/the-north) ## [Mahisha Dellinger of CURLS on Following Your Instincts](https://femalefoundercollective.com/small-business-spotlights/spotlight-mahisha-dellinger) [FFC Staff](https://femalefoundercollective.com/small-business-spotlights/author/ffc-staff) Sep 15, 2022 10:59:23 AM The Plop. 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[ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-nicole-berrie) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "FFC Staff", "url" : "https://femalefoundercollective.com/small-business-spotlights/author/ffc-staff" }, "dateModified" : "2022-10-20T18:14:48.235Z", "datePublished" : "2022-10-12T17:45:19.000Z", "headline" : "Alessandra Henderson of Elektra Health on Launching Her First Product Against All Odds", "image" : [ "https://femalefoundercollective.com/hubfs/Webex%20Spotlight%20Blog%20Feature%20Images.png" ], "mainEntityOfPage" : { "@id" : "https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://femalefoundercollective.com/hubfs/WebsIte%20Images/logo-1.svg" }, "name" : "Female Founder Collective " } } ```