When the community you need doesn’t exist, you build it yourself. That’s exactly what Marika Frumes...
Menopause. Half the population will experience it, and yet it remains under-researched, underfunded, and under-discussed. That’s where Alessandra Henderson and Elektra Health come in. With a mission to smash the menopause taboo, Elektra Health is a next-gen women’s health platform empowering women with evidence-based menopause education, virtual care, and a supportive community.
It was her own personal health journey that showed Alessandra first-hand the importance of education surrounding hormonal health. While freezing her eggs in 2017, she realized her eyesight had changed as a side effect of the process. Alessandra wasted no time at all, founding Elektra Health in 2018.
|
In addition to her own experience, Alessandra’s B.A. from Vanderbilt University and MBA from Sloan MIT help make her the perfect founder to build a platform geared toward modern women. Her mindset is focused on harnessing the power of the cultural moment to amplify the conversation around menopause, while taking advantage of a huge market opportunity. |
When asked about her motivation, Alessandra repeatedly comes back to the importance of paying it forward. Speaking about her North Star for navigating her journey as a founder, she says, “Generosity is key – you get back twice over what you put into the world. I always like to make sure that I'm making introductions & connections, because I've been the recipient of others’ generosity. Paying it forward is the quickest way to have an outsized impact.” |
Q&AQuestion: What has been the hardest moment for Elektra Health so far?Answer:Launching our initial product one week before a massive pandemic hit. Thankfully we were set up to be virtual-first, but trying to stay connected & motivated as a small – and now remote – team was a challenge as a first-time founder. Question: Where have you seen the biggest change in consumer demand?Answer:Thankfully, the women in our community and our target consumer writ large are becoming only more educated & vocal & willing to demand more. A lot of that happens through Elektra's educational initiatives and thought leadership, but we're SO excited to be riding the "lightning in a bottle" momentum we're seeing in the women's health space in 2022, and beyond. Question: What do you see as the key driver of consumer trends over the next 2-3 years?Answer:Women are demanding a better experience in healthcare, as well as the cultural zeitgeist of talking about taboo topics such as menopause. |
in partnership with 
