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Join the SeedHer Accelerator
Fueling the
Future of Food & Beverage
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A Recipe for Growth

In the heart of many homes, women drive the culinary choices, responsible for 85% of grocery purchases and shaping the choices that land on our plates. As the true "taste-makers" women now found and lead 42% of food, beverage, and hospitality businesses, infusing the industry with innovation and passion that drive its success.

To celebrate and amplify this influence, the Female Founder Collective (FFC) is partnering with Kellanova’s Pure Organic brand to launch the SeedHer Accelerator—a transformative 12-week program for established female founders in the food and beverage industry.

SeedHer is designed to equip visionary entrepreneurs with everything they need to scale their businesses to new heights.

 From enhancing brand presence and expanding consumer reach to optimizing operations and securing vital growth capital, SeedHer provides expert mentorship and strategic industry connections. As a female-founded brand that now lives within snacking powerhouse, Kellanova's Pure Organic brand adds to our rich blend of resources focused on helping women turn their big visions into sustainable success.

Together we're empowering female entrepreneurs to lead the future of food and beverage with with breakthrough products and differentiated brands that disrupt their categories for the better and deliver on consumer’s unmet needs.

Key Dates

Application Deadline: June 16, 2025

Announce Selected Founders: July 2, 2025

Program Start: July 21, 2025

Demo Day: November 2025

apply now

Let’s cook up the future together!

Why Apply to the
SeedHer Accelerator?

Why Apply to the
SeedHer Accelerator?

Expert-Led Curriculum

Gain actionable business-building insights from
FFC’s and Kellanova's curated network of industry leaders. 

 

 

 

Tailored Mentorship

Direct access to leading experts
in the food  and beverage industry through intimate
bi-weekly workshops and personalized office hours.

 

 

Investor Connections

Network with
top investors, advisors,
retailers, and Kellanova 
executives.





Business Impact

Walk away
with refined
pitches, updated financial models, and a clear growth strategy.

 

 

 

Funding & Strategic Growth Pathways

Participate in
a culminating
demo day
before a panel of investors and leaders.

 

 

apply now

Our Curriculum

Our curriculum equips you with the strategies and tools needed to
ignite hyper-growth and Elevate Your Business to the Next Level.

Our Curriculum

Our curriculum equips you with the strategies and tools needed to
ignite hyper-growth and Elevate Your Business to the Next Level.

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A few highlights on what you will learn:

  • Master Your Finances                             >
  • Strengthen Your Business Model            >
  • Optimize Your Marketing Funnel             >
  • Build a Memorable Brand                        >
  • Lead & Operate at Scale                         >
  • Master Shopper Marketing                      >
  • Retail Math, Simplified                             >
  • Crack the Shelf Code                               >
  • Streamline Your Supply Chain                  >
  • Showcase at Demo Day                           >

Program Structure

Our format is designed for optimal learning and networking.

Here's a preview

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Dynamic Virtual Workshops:

For designated weeks
you’ll join live virtual
sessions (90+ minutes)
led by industry experts
from FFC, Kellanova and
beyond. These
workshops are crafted to
deliver actionable
insights on the most
critical aspects of scaling
a business.

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Interactive Office Hours:

On alternate weeks,
engage in group
mentorship sessions,
formatted as office hours.
Here, you’ll receive
tailored guidance from
advisors and mentors,
who will provide
feedback and answer
questions on the
workshop topic.

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Hands-On Assignments:

Between sessions, you’ll complete offline tasks
and worksheets designed
to drive immediate
impact on your business.
Whether you’re refining
your pitch, enhancing
your financial models, or building out growth
strategies, each
assignment directly
supports your roadmap.

Who Should Apply

SeedHer is designed for visionary female founders who are:

Inspiring Innovators:
Leading brands that are redefining the future of food and beverage through creativity and innovation.

Growth-Oriented Leaders:
Founders ready to take their businesses to the next level through funding, partnerships, or strategic growth opportunities.

Impact-Driven Creators:
Building brands that resonate with consumers and solve meaningful problems in the food industry.

Digitally Native and Forward-Thinking:
Leveraging digital platforms to connect with consumers and scale their impact.

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Requirements

  • To be eligible for the SeedHer Accelerator, the applicant business must be at least 50% owned, operated and controlled by one or more individuals who identify as women.
  • Applicant business must be legally registered, located, and operating within the US.
  • Must be in business for at least two (2) years, with $500K annual revenue or greater.
  • Applicants must not be employees, officers, or directors of Kellanova, or FFC, or any of their affiliates.
  • All applicants must be US residents and 18 years of age or older and may not be government officials.

This is your chance to join an exclusive cohort of like-minded women committed to reshaping the future of food and beverage, one innovation at a time.

apply now

Requirements

  • Applicant business must be a 51% woman-owned company.
  • Applicant business must be legally registered, located, and operating within the US.
  • Must be in business for at least two (2) years, with $500K annual revenue or greater.
  • Applicants must not be employees, officers, or directors of Unilever, or FFC, or any of their affiliates.
  • All applicants must be US residents and 18 years of age or older and may not be government officials.

This is your chance to join an exclusive cohort of like-minded women committed to reshaping the future of food, one innovation at a time.

apply now

Demo day:

Planting Seeds for the Future

When: November 2025

Where: NYC OR LA

Founders will take the stage to present their businesses live to an invitation-only room of industry leaders, including venture capitalists, strategic partners, media and retailers.

Demo day:

Planting Seeds for the Future

When: July 2025

Where: NYC or LA

Judges: TBD

Who: TBD

Together, we’re transforming the food and beverage industry—one founder at a time.

apply now

About Pure Organic

When Pure Organic founder Veronica's daughter was only six, she declared herself a vegetarian. So Veronica got busy inventing healthy recipes with simple organic ingredients that were yummy enough to keep her daughter (and the whole family) happy. That spark of inspiration led to the perfect fruit bar - and eventually a whole range of snacks so good, moms everywhere are tempted to keep 'em for themselves.
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