--- title: Small Business Spotlights | THE NORTH (2) description: THE NORTH | A blog for Small Business Spotlights (2) --- # SMALL BUSINESS SPOTLIGHTS ![Untitled design (1)-2](https://femalefoundercollective.com/hubfs/Untitled%20design%20(1)-2.png "Untitled design (1)-2") Alongside our launch of [The North](https://findyournorth.co), the first platform that puts the most influential women in business on speed dial for 1:1 advisor sessions, the Female Founder Collective is sharing a series of small business spotlights to highlight female founders and their business origin story and where they're headed to next. From tech and community to beauty and health, we're covering the best and the brightest in their fields. [![Cassandra Morales Thurswell](https://femalefoundercollective.com/hubfs/1-Oct-31-2022-03-37-30-8869-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-cassandra-morales-thurswell) ## [Cassandra Morales Thurswell on Building Relationships with Retailers](https://femalefoundercollective.com/small-business-spotlights/spotlight-cassandra-morales-thurswell) Cassandra Morales Thurswell’s motto is “slow and steady wins the race.” For the founder of the Los... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-cassandra-morales-thurswell) [![Julia Haber](https://femalefoundercollective.com/hubfs/2-Oct-31-2022-03-37-32-7447-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-julia-haber) ## [Julia Haber of Home From College on Continuing to Pivot](https://femalefoundercollective.com/small-business-spotlights/spotlight-julia-haber) In business as in life, if you can master the pivot, you can master anything. And nobody makes the... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-julia-haber) [![Chloe Homan of Curlfriend Collective](https://femalefoundercollective.com/hubfs/3-Oct-20-2022-06-34-45-19-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-chloe-homan) ## [Chloe Homan of Curlfriend Collective on Failing Forward](https://femalefoundercollective.com/small-business-spotlights/spotlight-chloe-homan) Chloe Homan is living proof of the amazing things that can happen when you take a deep breath and... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-chloe-homan) [![Val Emanuel of Rif Care](https://femalefoundercollective.com/hubfs/4-4.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-val-emanuel) ## [Val Emanuel of Rif Care on Doing Business the Right Way](https://femalefoundercollective.com/small-business-spotlights/spotlight-val-emanuel) Some people go to school to gain a sense of entrepreneurial spirit. Other people are born with it.... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-val-emanuel) [![](https://femalefoundercollective.com/hubfs/2-Oct-20-2022-06-34-35-44-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-lauren-kane) ## [Lauren Kane of VC Worthy Business on Raising Capital Against the Odds](https://femalefoundercollective.com/small-business-spotlights/spotlight-lauren-kane) When it comes to raising capital for new businesses, Lauren Kane knows the process inside and out.... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-lauren-kane) [![Michelle Reeves of Mavion](https://femalefoundercollective.com/hubfs/1-Oct-20-2022-06-34-43-72-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-michelle-reeves) ## [Michelle Reeves of Mavion on The Limitless Possibilities of Web3](https://femalefoundercollective.com/small-business-spotlights/spotlight-michelle-reeves) At its heart, being a founder is about being a pioneer – enthusiastically taking the leap and... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-michelle-reeves) [![](https://femalefoundercollective.com/hubfs/1-Oct-12-2022-06-07-49-47-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-deanna-mcintosh) ## [DeAnna McIntosh of Retailing Evolved on Merchandising Strategies for Retail Success](https://femalefoundercollective.com/small-business-spotlights/spotlight-deanna-mcintosh) For DeAnna McIntosh, Founder and Retail Growth Strategist at Retailing Evolved, it all started with... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-deanna-mcintosh) [![](https://femalefoundercollective.com/hubfs/2-Oct-12-2022-06-07-52-51-PM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-ariel-kaye) ## [Ariel Kaye of Parachute on Overcoming the Challenge of Sustainability While Scaling](https://femalefoundercollective.com/small-business-spotlights/spotlight-ariel-kaye) Like many founders, Ariel Kaye’s entrepreneurial journey started with a side hustle. She was... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-ariel-kaye) [![Alessandra Henderson of Elektra Health](https://femalefoundercollective.com/hubfs/Webex%20Spotlight%20Blog%20Feature%20Images.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) ## [Alessandra Henderson of Elektra Health on Launching Her First Product Against All Odds](https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) Menopause. Half the population will experience it, and yet it remains under-researched,... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-alessandra-henderson) [![](https://femalefoundercollective.com/hubfs/Screen%20Shot%202022-09-15%20at%2011.04.23%20AM.png) ](https://femalefoundercollective.com/small-business-spotlights/spotlight-mahisha-dellinger) ## [Mahisha Dellinger of CURLS on Following Your Instincts](https://femalefoundercollective.com/small-business-spotlights/spotlight-mahisha-dellinger) The Plop. The Scrunch. Diffuse. If there’s a curly hair technique out there, Mahisha has seen and... [ Read more ](https://femalefoundercollective.com/small-business-spotlights/spotlight-mahisha-dellinger) ## In partnership with ![smallsize-webexbycisco-black](https://femalefoundercollective.com/hs-fs/hubfs/Small%20Business%20Spotlight/smallsize-webexbycisco-black.png?width=172&name=smallsize-webexbycisco-black.png) Learn more [ Prev ](https://femalefoundercollective.com/small-business-spotlights/tag/the-north/page/1) [1](https://femalefoundercollective.com/small-business-spotlights/tag/the-north/page/1) [2](https://femalefoundercollective.com/small-business-spotlights/tag/the-north/page/2) [ Next ](https://femalefoundercollective.com/small-business-spotlights/tag/the-north/page/3)