About me
Dr. Tracy Luckow is the co-founder and President of Whipnotic, a groundbreaking brand elevating the canned whipped cream category with vibrant, flavored, and colored swirls delivered through a patented button-touch nozzle. In 2019, Tracy and her sister Lori Gitomer reimagined whipped cream, a neglected category, by infusing it with vibrant flavors and aesthetics, aided by a proprietary color-and-flavor nozzle machine. Whipnotic debuted in 2022 and rapidly expanded to over 1,000 stores across 28 states, selling an impressive 150,000 cans in early rollouts.