About me
Taylor Capuano, alongside her twin sister Casey, founded Cakes Body, a trailblazing lingerie brand dedicated to redefining comfort for women. It all began as a side hustle during COVID lockdown: frustrated by the limitations of traditional bra alternatives, the sisters designed washable, reusable silicone nipple covers that quickly filled a void in the market. Their breakthrough came through organic content—posting daily on TikTok until one video went viral—turning hundreds of units sold into thousands overnight. By combining accessible, confidence-enhancing design with Gen Z–savvy social media strategy (their organic TikTok approach keeps customer acquisition cost around $5), Taylor and Casey have built a movement with minimal paid advertisement. In 2023, Taylor and Casey appeared on Shark Tank and successfully secured a deal, fueling sales and bringing the brand into even broader visibility.