Rosa Li

Rosa Li is the visionary founder and CEO of wildwonder, a trailblazing sparkling beverage brand that combines prebiotics and probiotics in one can—the first of its kind. Her formula is inspired by the herbal tonics her grandmother brewed for her in Beijing, blending traditional Eastern herbal wisdom with California-inspired fruit-forward flavors. Driven by a personal health journey that revealed the centrality of gut health—“over 70% of the immune system lies in the gut”—Rosa left finance to create functional beverages that are both healing and delicious. In 2023, Rosa pitched wildwonder on Shark Tank, securing a deal with guest Shark Tony Xu. The brand's sales then exploded—selling in one month what used to take a year, followed by a 5x growth in revenue the next year.