About me
Priscilla Tsai is the founder and CEO of cocokind, a groundbreaking skincare brand born in 2015 from her deeply personal experience of struggling to see her real skin—and sensitive-skin solutions—reflected in the beauty industry. Leveraging her background in finance on Wall Street, Priscilla made a bold pivot to launch a clean beauty line rooted in transparency, inclusivity, and results. Built on authenticity and community-first values, cocokind products—like the cult-favorite Ceramide Barrier Serum and affordable Electrolyte Water Cream—are now available nationwide in major retailers including Target, Ulta, Whole Foods, as well as internationally.