About me
Natalie Holloway is the co-founder of Bala, the cult-favorite fitness brand. Since launching in 2018, she has helped grow Bala into a household name in wellness, landing a deal on Shark Tank with Mark Cuban and Maria Sharapova, generating well over $150 million in sales, and building a devoted global community along the way. She is a mother of three and the author of Bootstrap Empire (Wiley, 2026), a practical guide to building a brand from the ground up./p>