Louisa Schneider headshot

Louisa Schneider

Rowan · Larchmont, NY

About me

Skilled in Entrepreneurship, Venture Capital, Asset Management, Equities, and Capital Markets. Louisa observed first-hand that products and services that were labeled “girly” weren’t paid much attention and especially, in the ear piercing industry the choices were limited to either an impersonal experience at the mall and tattoo parlors or an intimidating one at a doctor’s office.

As a mom, she wanted only the best for her kids. Which began her search for a fun, celebratory and safe ear piercing experience for everyone that can also be affordable. And when Louisa didn’t find one she founded one. Rowan launched in 2017 as a concierge-style service operated from her attic and quickly scaled into standalone studios. The brand’s core values—safety, celebration, and accessibility—resonated widely, resulting in rapid expansion. Today, Rowan operates more than 65 studios nationwide, and employs ~400 people.