About me
Laurel Orley is the CEO and co-founder of Daily Crunch Snacks, a women-owned and mission-driven brand redefining the snacking category with its sprouted, air-dried nut snacks. After years building brands at Mindshare—where she played a pivotal role in campaigns like Dove's “Real Beauty”—Laurel partnered with her aunt Diane to turn a homemade, nutrient-rich sprouted nut recipe into a business rooted in wellness and flavor innovation. What began as a family kitchen experiment in March 2020 has rapidly become a national favorite. Daily Crunch now boasts distribution in hundreds of grocery stores—including over 500 Whole Foods locations—and has secured additional presence in chains like Target and CVS. Under Laurel’s leadership, the brand thrives on its bold, "Uniquely Crunchy™" identity. Their patented soak-sprout-dehydrate process creates a light, airy texture and emphasizes clean ingredients without seed oils or added refined sugars.