About me
Krysta Lewis is a serial entrepreneur and the Co-Founder & CEO of Cupcakes by CAKES, a new brand reimagining the first bra experience for girls. Built alongside the founders of CAKES body, the breakout intimates brand that grew to $100M+ in just three years, Cupcakes combines comfort-first design with collectible limited-edition charms to make first bras feel exciting, not awkward. Her expertise is in growth marketing and building consumer brands that people genuinely connect with.