About me
Elizabeth Stein is the visionary founder and CEO behind Purely Elizabeth, widely recognized as America’s leading high-quality granola brand. Launched in 2009—long before “wellness” and chia seeds became mainstream—Purely Elizabeth pioneered the superfood-forward snacking movement with products rooted in taste, nutrition, and integrity. After studying holistic nutrition and competing in marathons and triathlons, she recognized a gap in the market for tasty, nutrient-dense snacks. She famously first tested her concepts with muffins at a local triathlon expo—only to discover that people were more interested in the flavor and health-forward nature of the treats than in signing up for coaching. That “aha” moment led her to shift from a nutrition practice to launching a brand. Under her leadership, Purely Elizabeth has moved from a budding startup to a national success: in the natural foods channel, it now stands as the #1–selling granola brand.