About me
A tactical leader with 20+ years of experience working with world-renowned brands including Chanel, Starwood Hotels, and Shiseido, Devin has established herself as an innovator in e-commerce, digitally native brand building, and marketing. With a unique knack for interpreting data and making decisive growth decisions, Devin has fine-tuned her approach to scaling businesses within the fashion, beauty, and lifestyle industries. Her expertise has aided her in assisting emerging brands to increase revenue at astoundingly accelerated rates, including doubling, tripling, and yielding as much as a 91% increase in sales for some of the brands she’s worked with.
Focus, precision, and her ability to find solutions buried inside data helped Devin launch CDF Consulting, a strategic data-driven firm specializing in helping Fashion, Beauty, and Lifestyle CPG Brands understand their business and accelerate growth.