About me
Cassandra launched Kitsch in 2010 with a clear mission: create high-quality beauty essentials that are practical, elevated, and accessible to all. With no outside funding, she built the brand from the ground up—driven by instinct, creativity, and a deep understanding of what modern beauty consumers actually want.
From hair ties to heatless curls, Cassandra’s product ideas are rooted in solving real-life beauty challenges. She’s not afraid to go against the grain, reinventing everyday routines through innovation, sustainability, and a strong sense of style.
As a founder, she remains deeply involved in every part of the brand—from product development to customer experience—ensuring Kitsch always stays true to its vision: thoughtful products that make you feel good, look good, and do good.