Babba Rivera headshot

Babba Rivera

Ceremonia · Tuxedo Park, NY

About me

Babba Rivera is an award-winning entrepreneur, founder and CEO of Venture-backed beauty business- Ceremonia, a clean hair care brand rooted in Latinx heritage. Inspired by the rituals she grew up with, fueled by her mission to enable representation for the Latinx community, Babba has seen tremendous growth with her startup in record time. As one of only 58 Latina's to ever raise over $1M in VC funding, and as the first Latina-owned hair care brand to enter Sephora, Babba is a trailblazer within the founder community.


Prior to launching Ceremonia, Babba worked for unicorn brands including Uber and Away, and was listed in the 2016 Forbes’ list of the top “30 Under 30” in the field of marketing and advertising. Babba’s work has been featured and profiled in major magazines, newspapers, television programs, podcasts and various other print and digital media and has gained a reputation as one of the most dynamic and accomplished young innovators.