About me
Alicia Grande is the founder and CEO of Grande Cosmetics, the beauty brand known for its award-winning lash, brow, and lip-enhancing products—most notably the GrandeLASH-MD serum, which has earned its reputation as America's #1 lash and brow serum brand. Alicia launched Grande Cosmetics with the mission to provide performance-driven, clean formulas that deliver real results—allowing people to accentuate their natural beauty with clinical-grade serums that feel like self-care. She continues to prioritize transparency, safety, and visible performance in all product development.
Under her leadership, Grande Cosmetics has consistently innovated in lash care. In September 2025, Alicia introduced GrandeLASH-Sensitive, a peptide-powered lash serum specifically formulated for those with delicate eyes—combining great results with soothing botanicals like chamomile and green tea.